There is a rapid evolution occurring in the world of credit union marketing and branding—a series of fortunate events, if you will, that is elevating the strategic role and presence of marketing professionals. In [...]
In our recent credit union marketing survey, we asked marketers how much of their budget was spent on digital marketing. To our surprise, the majority indicated that less than 25% of their marketing budget was [...]
Credit union marketers are being asked to do something that is very difficult, if not impossible. You're tasked with gaining a strong foothold with Millennials. Some of you are doing very well. Some are doing [...]
Marketers love labels. After all, labeling helps us focus our promotions. Since we know for a fact certain demographics are drawn to certain products and services we design entire campaigns geared to one or two [...]
