The beginning of a fresh new year is always exciting. You’re starting on new projects after taking the time to evaluate the successes of 2018, looking at the potential for the next twelve months, [...]
Our credit union marketing departments are incredibly valuable and often under a lot of pressure to perform when it comes to increasing purchase mortgages. They need to reach sales goals, stay under budget, and sometimes [...]
The largest group of credit union marketers and business development professionals ever made their way to San Antonio for the 2017 CUNA Marketing & Business Development Council Conference. This included over 200 first time attendees. [...]
Lots of Credit Unions are considering all kinds of ‘new fangled’ ways to market their services to existing members and potential new members. The overall goal should be to reach a highly targeted but perhaps [...]
It's a new year, do you have new goals for your Credit Union's growth? Well, here are a few resolutions your marketing staff can stick to with no problem!
1. Stop Branding Everything With Your [...]
People don’t buy what you do; they buy why you do it. This is the driving idea behind Simon Sinek’s TED Talk,“How Great Leaders Inspire Action.” In this talk, Sinek says that [...]
“You’ve got mail!” At one time, those three words were the best thing we’d hear all day. Today, our inboxes are flooded with emails every hour. And many of the messages end up [...]
Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. This fact is why every business wants to do all it can maximize [...]
Here's the Latest on Credit Union Video Content: Is your Credit Union using native video on Facebook?
Definition: 'native Facebook video' - a video file that is uploaded directly to Facebook rather than shared on [...]
A measure of credit union social media sentiment finds that credit unions have maintained much of the popularity they gained during the Great Recession.
A recent article in The Financial Brand, Noah Echols --- who [...]
Credit unions spend a lot of time talking about branding. And for good reason. Yes, your collateral materials are a piece of this puzzle (so if you took the title of this article literally, you [...]
Okay, I'm going to admit it now - I do GET the Facebook. And yes, I'm on it almost daily, spying on my nieces and nephews, posting food porn and living vicariously through Julie Ferguson. [...]
We’ve made mention several times on this page that we’ve been moving dollars away from traditional media with more of a focus on digital marketing. Not because it’s the shiny new toy [...]
by: Adrenaline, an Experience Design Agency
Much has been written about the millennial: who we are; what we like; and why we matter. While analysts and prognosticators seem to grant that the Millennial consumer is [...]
by: Mark Arnold
Age. Income. Generation. Gender. Geographic location. You name it and marketers can segment it with many demographic tools. The reality is that all demographic and research tools are not created equally. While [...]