What CUs can learn from CO-OP Financial Services’ ‘Empowering People’ campaign. by: Samantha Paxson In May, CO-OP Financial Services launched “Empowering People, Amplifying Dreams,” a national consumer campaign to promote the advantages of credit unions [...]
You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital [...]
We cover social media quite a bit here on CUbroadcast because I'm a believer in leveraging as many channels as you can to connect with your audience: same message, multiple channels. Social media is just [...]
The other day I walked by this sign and just had to take a picture. Now I don’t eat Sushi. There’s that warning on their menu that makes me nervous – consuming raw or [...]
Is your bank or credit union website your best salesperson? If not, something is seriously wrong. Think about it — if you’re doing your website the right way, it represents a tremendous investment of both [...]
Americans are forecasted to spend more this year for the holidays, according to The Associated Press. While consumers are out shopping for holiday cheer, though, they'll still be looking for deals. "It goes without saying [...]
by: Joe Swatek Financial services marketers often focus so much on their financial institution and their product they forget to appeal to what the prospect, customer, or member really wants from the banking product or [...]
by: Kristen Tatlock “Marketing compliance” is not an oxymoron. You can work together to create social media messages that are both compliant and aesthetically pleasing. Follow these guidelines to minimize risk: • Loan products. Speak in [...]
Over 30 percent of financial marketers report that marketing budgets and a lack of manpower behind their strategies are their biggest issues. There is a myth within the industry that “effective marketing” is expensive marketing. [...]
The Financial Brand's Power 100 rankings provide marketers with a compass to see what financial institutions are doing to generate traction in social media channels. Let's take a look at some of the most successful [...]
by: Kesna Lawrence Gone are the days when marketing campaigns were carried out without researching the target audience in advance—the old-school “shotgun” approach. In this era of tight marketing budgets and specialized competition, targeted [...]
Survey finds they don't use data to move the needle on growth or profitability Few members of the C-suite rely on marketing data to make strategic decisions, according to a joint 2013 Marketing Performance Management [...]
A white paper from CUNA Marketing and Business Development Council dissects, dispels and demystifies ten misunderstandings holding credit unions back. Once upon a time, credit union marketers wrote the monthly newsletter, organized the annual meeting, [...]
Marketing sometimes feels like divining wine. You have to get the right offer with the right messaging in front of the right people at the right time. But you don’t need a crystal ball [...]
by Bo McDonald Whether you’re making a purchase or getting a loan it’s usually a transaction and not an experience. In those cases, you’re looking for the best deal on what you [...]
