During one of our recent credit union digital marketing engagements, we assessed the online application and onboarding process for a mid-sized financial institution. In the initial phase of the engagement, we identified several friction points [...]
Over the past five years, we've been hearing about the disruption of banking resulting from an evolving consumer and the rise of non-traditional competitors. Now, much of this debate has revolved around the purpose and [...]
The internet is full of tips, tricks, and tactics that promise to help you get ahead and beat your competition. For example: “A website welcome mat can 10x your subscribers and leads!” “Double your content [...]
I recently heard one of the best analogies about a credit union website from a client we are helping to establish a Digital Growth Blueprint. When asked about their website’s effectiveness, the client replied, “[...]
Financial services is one of the most risk-averse verticals on the planet. While other vertical markets work to exploit risk, financial services executives look to limit it. And herein lies the paradox. The same super [...]
Not too long ago, I adopted a four-word phrase that has evolved into a personal maxim, both on a professional and personal level. While I cannot recount the specific origins of this particular statement, the [...]
As a child, I would sit for hours on the floor with a freshly emptied box of Legos. Sometimes, I would start by sorting out all the pieces and flipping through the instruction manual to [...]
Did you know that marketing professionals at credit unions overwhelmingly agree on the best method to attract new members, but only a small minority of them is doing something about it? And that’s not [...]
As part of our Financial Digital Marketing Blueprint engagements, we perform an assessment of our clients’ websites based on certain criteria. The primary element of this assessment involves an in-depth review of their current website [...]
Each time it works, I feel like Merlin. I’m talking, of course, about Plex. Consider it a software platform made of pixie dust, magic, and a bit of alien technology. Or just years of [...]
The CUInsight.com Community was started a few years ago as a place for thought leaders around the credit union industry to share ideas, best practices and opinions. We wanted to create a place that [...]
Today’s marketer at a bank or credit union has a tough job. Competing priorities and objectives are typically the norm, with limited budget, resources, and time making growth a challenge. At the end of [...]
As you begin to look towards planning your digital marketing for 2016, I’d like for you to stop. Stop thinking about your website. Stop thinking about your blog. Stop thinking about your online video. [...]
We understand that it can sometimes be difficult for credit unions to get the budget needed to fund content marketing programs for three reasons: Executives do not understand how content marketing works and what to [...]
In part two of our chat with CU Grow's President James Robert Lay, we discuss the seven steps to telling a story that sells, the role of the consumer and the role of your credit [...]
