Our credit union marketing departments are incredibly valuable and often under a lot of pressure to perform when it comes to increasing purchase mortgages. They need to reach sales goals, stay under budget, and sometimes [...]
In the purchase mortgage world, a well-established product and service industry, it is not often we get to see a big game-changer come into play. Some previous game-changers are the Great Depression, wars, the arrival [...]
Basketballs. Brackets. Benches. That’s what will dominate our televisions and conversations at work and with friends in the coming weeks. When we imagine being a great player in basketball or in any game, we [...]
There is a saying in the marketing world: “it takes months to find a customer and only seconds to lose one.” This marketing truth goes directly to the heart of the common business dilemma—is [...]
The art of having Christmas presents beautifully wrapped in a shop has definitely gone by the wayside in most places. Perhaps it’s because we buy many more gifts at lower prices than we used [...]
Points, gifts, extras — we all want the bonuses that come with using certain services and products. And with each year, this desire and expectation for those rewards is growing stronger and stronger for American consumers. [...]
Credit unions that are looking to increase their purchase mortgage business understand the importance of their members staying “in-house” when it comes time to close on a new home. This is not always easy. A [...]
It’s probably not a surprise to many of us that entertainment seems to be seeping into nearly every area of our current culture and environment. Many of us are no longer satisfied with simply [...]
Credit unions have heard it for years now—“you’ve got to be on social media.” Many credit unions have recognized this necessity and are active on multiple social media platforms, including Facebook, Twitter and [...]
Today, millennials are the Holy Grail for financial institutions – every marketer wants to know how to reach them. And no wonder, given this 83.1 million-strong demographic is projected to have annual buying power of $[...]
The real estate market is shifting – and for credit unions, opportunity is knocking. Over the last several years, many credit unions have witnessed a big boost in members who wanted to refinance their homes to [...]
By Mike Corn In rare agreement, the Mortgage Bankers Association, CUNA and NAFCU have all expressed they are pessimistic about the new QM rules taking effect in January. Banking and credit union trade groups alike [...]
by. Michael Corn January 10 marks the beginning of a new ballgame for credit unions making home loans because that’s when the new qualified mortgage rule required under the Dodd-Frank Act takes effect. There [...]
As the government shutdown took hold last month, the housing market was rightly concerned. A disproportionately high number of residential mortgage transactions rely on the federal government, as well as the GSEs, for underwriting, insurance [...]
by. Tina Powers Owning a home is still the American dream for most people. According to JP Morgan Chase survey published this spring, 87% of Americans found they dream about owning a home, 66% said [...]
