Posts Tagged ‘culture’

How DEI can transform workplace culture – Part II

How DEI can transform workplace culture – Part II

Once an organization has made a commitment to diversity, equity and inclusion (DEI), attention must turn to building an inclusive culture by making DEI a top priority. In doing so, it is crucial to understand [...]

How DEI can transform workplace culture – Part I

How DEI can transform workplace culture – Part I

Diversity, equity and inclusion (DEI) is a complex movement that, in many ways, is bigger than us, and we are constantly acquiring new information that challenges our assumptions and helps guide us forward. To highlight [...]

How culture relates to marketing

How culture relates to marketing

One of the most common job interview questions is, “Why do you want to work here?” When Your Marketing Co. interviews candidates, some of the people we interview make note that our website says we [...]

Brand is culture, culture is brand

Brand is culture, culture is brand

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has [...]

How does a people-first culture fare during the pandemic?

How does a people-first culture fare during the pandemic?

The pandemic has forced credit unions and other businesses across the United States to send employees home and transition into a remote-work environment. Luckily for Dallas-based Advancial Federal Credit Union ($1.8B, Dallas, TX), it’[...]

The core competency of culture

The core competency of culture

Core competencies define our business capabilities and distinguish us from competitors. They are hard to replicate, they provide member benefits and can be leveraged to expand profits.  When you think about core competencies, what comes [...]

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