When Angie Bastian studied the snack aisle in the grocery store, she noticed an important omission: No representation of women except for foods geared toward weight loss. That led to an aha moment: “We’re [...]
CUNA Marketing & Business Development Council has opened submissions for the 2018 Diamond Awards, which recognize exceptional marketing projects, campaigns and initiatives that demonstrate creative excellence and outstanding results. “A Diamond Award is a very [...]
Crisis management expert Dallas Lawrence shared best practices for protecting your organization’s reputation during times of crisis at the CUNA Marketing & Business Development Council Conference in San Antonio. Lawrence, chief communications officer for [...]
The largest group of credit union marketers and business development professionals ever made their way to San Antonio for the 2017 CUNA Marketing & Business Development Council Conference. This included over 200 first time attendees. [...]
Record attendance of over 500 credit union marketers converged on Disneyland in Anaheim, CA this week. Make it happen! was the theme of the 2016 CUNA Marketing & Business Development Council Conference (#MBD16). Topics of [...]
by: Brooke Howell These days, content marketing is essential to getting your business noticed and connecting with customers and prospects. Once you’ve gotten started, though, it’s important to continually monitor your performance, learn [...]
by: Sundeep Kapur A friend of mine runs marketing for a financial institution. They used to host a quarterly financial best practices workshop to enhance relationships with existing members and also attract a few new [...]
It's a moment most credit union leaders aspire to. The moment of standing on stage and having your hardest work acknowledged, praised, celebrated – and awarded. Making it to this point means you thought big, put [...]
by: Mark Arnold Almost every credit union wants to get younger—to reduce the average age of its consumers. The average age of membership at credit unions is about 48, while the average age of [...]
by: Margaret Blankers It could be an earthquake. A bomb threat. An electrical storm and power outage. When is the best time to communicate with your employees, members/clients, the media, and other stakeholders? What [...]
A tremendous amount of wealth is going to change hands through inheritance in the next 10 years, and the indicators are not good that credit unions will retain this wealth unless they start actively engaging [...]
While working on my marketing initiatives for 2014, I started to contemplate other ways to spend our marketing dollars besides traditional advertising. We are going through a rebrand this year and I vowed to not [...]
If you want to do social media well, cultivate credibility in each social media outlets, according to social media expert Gary Vaynerchuk. Vaynerchuck, co-founder and CEO of VaynerMedia, a social media brand consulting agency, recently [...]
by. Amy Davis Sure, it doesn’t sound sexy to be a marketer and love numbers. It doesn’t even sound like a trait that would be desired for a creative type. Well, if you [...]
Financial institutions might be inclined to dismiss Generation Y. By Stephen Nikitas After all, Gen Y-the demographic group also known as "millennials"-boasts an unemployment rate of more than 13 percent and an average salary [...]
