Posts Tagged ‘CUNA Marketing & Business Development Council’

M&BD Council opens submissions for 2018 Diamond Awards

M&BD Council opens submissions for 2018 Diamond Awards

CUNA Marketing & Business Development Council has opened submissions for the 2018 Diamond Awards, which recognize exceptional marketing projects, campaigns and initiatives that demonstrate creative excellence and outstanding results. “A Diamond Award is a very [...]

Tips on crisis management

Tips on crisis management

Crisis management expert Dallas Lawrence shared best practices for protecting your organization’s reputation during times of crisis at the CUNA Marketing & Business Development Council Conference in San Antonio. Lawrence, chief communications officer for [...]

Are you making any of these content marketing mistakes?

Are you making any of these content marketing mistakes?

by: Brooke Howell These days, content marketing is essential to getting your business noticed and connecting with customers and prospects. Once you’ve gotten started, though, it’s important to continually monitor your performance, learn [...]

Social media smarts: Find them. Engage them. Convert Them.

by: Sundeep Kapur A friend of mine runs marketing for a financial institution. They used to host a quarterly financial best practices workshop to enhance relationships with existing members and also attract a few new [...]

Four ways to get your credit union younger

by: Mark Arnold Almost every credit union wants to get younger—to reduce the average age of its consumers. The average age of membership at credit unions is about 48, while the average age of [...]

Make effective communication a key part of your disaster plan

Make effective communication a key part of your disaster plan

by: Margaret Blankers It could be an earthquake. A bomb threat. An electrical storm and power outage. When is the best time to communicate with your employees, members/clients, the media, and other stakeholders? What [...]

Growing investments means embracing Gen X and Gen Y now

A tremendous amount of wealth is going to change hands through inheritance in the next 10 years, and the indicators are not good that credit unions will retain this wealth unless they start actively engaging [...]

Innovative, unique, and inspiring marketing strategies for 2014

Innovative, unique, and inspiring marketing strategies for 2014

While working on my marketing initiatives for 2014, I started to contemplate other ways to spend our marketing dollars besides traditional advertising. We are going through a rebrand this year and I vowed to not [...]

Three tips for building a social media following

If you want to do social media well, cultivate credibility in each social media outlets, according to social media expert Gary Vaynerchuk. Vaynerchuck, co-founder and CEO of VaynerMedia, a social media brand consulting agency, recently [...]

Validation in being a numbers geek

Validation in being a numbers geek

by. Amy Davis Sure, it doesn’t sound sexy to be a marketer and love numbers.  It doesn’t even sound like a trait that would be desired for a creative type.  Well, if you [...]

Generation Y: Why ‘millenials’ are worth a second look

Financial institutions might be inclined to dismiss Generation Y. By Stephen Nikitas After all, Gen Y-the demographic group also known as "millennials"-boasts an unemployment rate of more than 13 percent and an average salary [...]

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