by Bethan Cowper The financial industry has faced multiple challenges in recent times, from advancements in technology to the increase in consumer education and expectation. This has led to the rise in the methods available [...]
by. Bethan Cowper The financial industry has faced multiple challenges in recent times, from advancements in technology to the increase in consumer education and expectation. This has led to the rise in the methods available [...]
Award-winning marketers share their secrets to success. By Bill Merrick “Justify your existence” would be a fitting mantra for these marketing and business development rock stars, who sing the praises of strong analytics as way [...]
by. Ric Carey and David Kerstein Small businesses represent banks’ best opportunity for higher spreads, improved fee income and superior relationship profitability, yet we find that few banks are actually succeeding in doing what it [...]
by. Nancy Hutchinson Traditionally, the CEO has come from just about any place but marketing or business development. Credit unions bent on operational excellence might look to their finance teams or their COO to take [...]
by. Paige Calahan Even though credit unions are catching on to the idea that social media is here to stay, they haven't been able to maintain a social media strategy. A 2012 study by Thefinancialbrand.[...]
by Vivian Manning I’m lazy, and that’s a trait I try to take advantage of whenever possible. How? By relying on every software automation function available to me. If the software will do [...]
Credit union members follow simple paths during their life cycle and adopt different consumer products at each stage, according to a new Filene Research Institute report. The report, "Big Data and Credit Unions: Machines Learning [...]
by. Ray Birch Reaching out to the Hispanic community has been on the radar of Bridgeway Federal Credit Union the last few years. It’s a quickly growing segment of the U.S. population whose [...]
by David Kerstein Although “bank at work,” or workplace banking, is not a new concept, growth-starved bankers should take another look at this strategy. For best-in-practice banks, this strategy has driven as much as 40-60% [...]
by. Debra Trautman Credit union marketers and business development professionals had a very special opportunity this past March during the CUNA Marketing & Business Development Council Conference in Anaheim, CA. The opportunity included working with [...]
These days, branding is everything. The average American citizen lives amidst a constant barrage of brand advertising and exposure as United States companies collectively spend more than $300 billion on marketing each year, and that [...]
by. Melanie Friedrichs Working at Andera, I hear a lot advice for marketing banks and credit unions to Gen Y. Most of it is genuinely good advice, but, as a Gen-Yer fresh out of college, [...]
A white paper from CUNA Marketing and Business Development Council dissects, dispels and demystifies ten misunderstandings holding credit unions back. Once upon a time, credit union marketers wrote the monthly newsletter, organized the annual meeting, [...]
by Michelle Hunter This is the time of year when many of us review our annual marketing plan and wonder how we could be halfway through the year and have only accomplished one third of [...]
