by Mark Arnold Your brand isn’t brochures or statement inserts. Branding is everything your credit union is and does, from the way the boardroom is designed to the cleanliness and odors in your public [...]
by. Langdon Andrews Increasingly customers start their search for new financial relationships online. So today, when community financial institutions are looking for new customers they are also starting their marketing online. This has raised the [...]
The California Department of Financial Institutions (DFI) issued a warning about credit unions using certain language about their fields of membership in their advertising. In the April monthly bulletin, the California DFI issued a statement [...]
Report predicts mobile payments will supplant both cash and traditional plastic cards. Mobile services aren’t just the wave of the future—they also represent a golden opportunity for the credit union movement to increase [...]
It seems like times are changing faster than ever before. Technology is evolving at a break-neck pace, competitors are coming at us in all shapes and sizes, and our economy is behaving in a way [...]
by Mark Arnold The Information Age is in full bloom with no end in sight. Millions of Americans and billions of people across the globe are taking full advantage of a variety of social media [...]
Protecting your reputation is a matter of strategic planning. By Bill Merrick Stuff happens, and credit unions must be ready to respond with a crisis communication plan when it does, says Jeanne Ouellette, founder/principal [...]
Business lessons sometimes come in strange packages. By Bill Merrick Great brands and businesses aspire to change peoples’ lives—and they benefit financially by doing so. That’s the lesson author and speaker Jim Stengel [...]
By Mark Arnold Every financial institution wants a strong brand. Duh. But how do you get there? According to Randy Schultz, brand evangelist and buzz initiator with Weber Marketing, you must think big with your [...]
Business development staff are CUs’ branding ‘secret weapon.’ By Bill Merrick Smart credit unions don’t push products, they promote their brands, says Mark Arnold, president of the On the Mark Strategies. And business development [...]
By Seth Godin Marketing is about change—changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make [...]
By Mia Perez, CUNA Marketing & Business Development Council The philosophy “people helping people” that credit unions embody shone through as many credit union marketing and business development professionals stepped out of the office [...]
Small businesses recognize the power of small gestures, thus cultivating customer loyalty and strengthening relationships by focusing on individuals. As social media makes its mark, small businesses are using this emerging channel to listen [...]
Five ways to forge closer ties with select employee groups. Have your relationships with select employee groups (SEGs) gone stale? Spice them up with these ideas from “Developing Strategies for SEG-Based Credit Unions,” a white [...]
Email is one of the most important digital marketing channels, but it's rapidly evolving, according to Reggie Brady, president of Reggie Brady Marketing Solutions, a direct marketing consultancy. “The biggest change is the influence [...]
