Don’t Ask Why, Ask How
By Victor Gaxiola The conversation of social media adoption in financial services is starting to change and inquiries of usage are shifting from why to how? It’s a trend that is likely to continue [...]
Posts Tagged ‘CUNA Marketing & Business Development Council’
Accountability: Building a Sales-and-Service Culture, One Employee at a Time
by Scott Butterfield The pursuit of high-performing sales associates and outstanding member service representatives continues to intensify, as consumer demand remains low and competition high. For many credit unions, a low-rate, a cash reward, or [...]
Half of Americans Live Paycheck to Paycheck
Nearly half of Americans surveyed (48%) say they are living paycheck to paycheck, while 44% indicate they are simply trying to stay current on bills or home payments and avoid excessive debt or bankruptcy, says [...]
Tailor Products to Meet the Needs of Changing Households
The makeup of American households is changing, points out the U.S. Census Bureau's “America's Families and Living Arrangements: 2012” survey. The shift is paramount for credit unions that must replace aging members with new [...]
Cultivate a Voice on Twitter
Twitter can be a great tool for engaging members and developing interest among nonmembers. Businesses of all sizes use Twitter for a variety of reasons, from marketing to customer service, according to PC Mag. The [...]