Posts Tagged ‘CUSO Magazine’

Cybersecurity, certification, and the credit union

Cybersecurity, certification, and the credit union

“Every day millions of people’s privacy and security are threatened by sophisticated fraudsters and rogue-state actors. A lack of regulatory standards and accountability leaves all of us vulnerable. Regulators are focused on ensuring that [...]

The risks and rewards of biometric data

The risks and rewards of biometric data

The collection of biometric information is becoming more prevalent in the credit union industry and in fintech as a whole. Consumers cannot easily change biometric information about themselves; therefore, theft of biometric information is among [...]

How to build an idea into a project

How to build an idea into a project

Have you ever gotten an idea for a great new product but felt overwhelmed, like it would take too much time, or you were unsure how to execute it? Have you ever been fed up [...]

Rating examiners for a stronger cooperative system

Rating examiners for a stronger cooperative system

Net promoter scores. Five-star Yelp ratings. Uber driver feedback. Multiple processes measure customer satisfaction. Especially where consumers have a choice of service. But there are few examples tracking the interactions between those exercising authority and [...]

Giving to get back: Expanding your card programs

Giving to get back: Expanding your card programs

Cardholders, whether referring to debit or credit, will likely use their cards because of the benefits that are offered to them. These benefits will increase member satisfaction, help make your credit union their primary financial [...]

FOMO business decisions

FOMO business decisions

One of the most common sales pitches in life is “hurry up and get this deal before someone else buys it.” The Fear of Missing Out (FOMO) has many variations. For some, it impels stocking [...]

Marketing should begin and end with data

Marketing should begin and end with data

Most, if not all of our credit union processes start with data. However, what I most commonly see in the marketing world is this process: Using data to build contact lists and then reaching out [...]

Social media blitz #ILoveMyCreditUnion has stellar second year

Social media blitz #ILoveMyCreditUnion has stellar second year

For years, decades even, credit unions have asked the seemingly unsolvable question: “What is the best way to market the credit union brand?” For as much as the industry has grown and evolved since the [...]

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