All organizations use third-party providers in the communication supply chain to deliver customer communications on their behalf. Outsourcing these activities can save money, but most businesses struggle with vendor management and inefficiencies that result with [...]
By Brad Banyas CEO, OMI There is a new buzz term in town: Customer Experience Management. Recent articles in Forbes, CEO and the Wall Street Journal are just a few examples of how the care [...]
The term “Web-to-Print” is one that is familiar to most people in the document management and printing industries. But if you are a corporate marketing professional you may not be as familiar with the concept [...]
OMI is participating at the upcoming 2013 Xplor User Conference and Vendor Forum for the first time so I wanted to spend some time with CEO Brad Banyas and learn a little more about the [...]
Corporate Communications have been ignored and pushed to the back office for far too long. As a result, brand managers and corporate marketing executives often struggle to provide a consistent brand experience across all outbound [...]
Three Top Trends for 2013 Now that we see 2012 in the rear-view mirror, it’s time to reset the GPS to identify and map the technical and communication trends that will shape what we [...]
It seems there is no shortage of marketing strategies aimed at improving the performance of any organization. For brand builders , the concept of “Relationship Marketing” may be one to consider as a powerful way to [...]
