The global pandemic that shook up 2020 in every way created customer behaviors to shift. With less mobility, fewer in-store options, and new health and safety concerns, customers made different choices around how, what and [...]
Imagine the chill of the air at your back, softened by the crackling heat of a campfire before you. Sitting in a circle of community members, your eyes turn toward the best storyteller in your [...]
“We need to establish a sales culture…We don’t sell, we educate…Our outstanding service will lead to sales.” All are common phrases expressed through credit unions describing the retail delivery of products and [...]
It finally happened. We got the call that all parents dread. ”Mr. Henry, your son has been in an accident”. A heart stopping moment passed before the man on the phone said “he’s not [...]
Salespeople want to sell. This much we know. Often, in our conversations with clients or in our perusing of sales decks, we hear a similar refrain. How do we cut to the chase and get [...]
I recently received an e-mail from a salesperson at a company whose product I was test driving. I had a two-week trial period, then converted the account to permanent usage. Two days later, I received [...]
In the aftermath of Wells Fargo’s conundrum, other big financial institutions (FIs) may face an uphill battle when it comes to consumer goodwill. Consumers may very well be looking over their shoulders wondering, “What [...]
A sales and service culture is an environment in which everybody at a financial institution is motivated and well-equipped to present products to borrowers that benefit them on an individual level. The institution moves beyond [...]
1) Relationship development Using a variety of social media you’ll be able to build relationships in a new medium with members and potential members. It gives you yet another way to interact with members [...]
The time has come to explore technological innovation constructively and openly discuss its potential applications. In part one, we took the complex relationship between bitcoin and the blockchain and it put in the simplest terms [...]
Imagine yourself here with me right now. I am holding a marble, which I give to you. To fully understand what happened during that transaction, let's look at it more closely. I took a marble [...]
Lenders process enormous quantities of data every day while serving their customers – and have a growing need to effectively harness that data to efficiently manage their business and meet accelerated customer expectations. Big data – the [...]
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close [...]
Did you know that marketing professionals at credit unions overwhelmingly agree on the best method to attract new members, but only a small minority of them is doing something about it? And that’s not [...]
Growth within any organization can be a benefit and a curse. As a company grows, it faces the challenge of on-boarding new employees while rising to the increased demands of a growing customer base. In [...]
