Posts Tagged ‘Customers’

Sales, service, or success?

Sales, service, or success?

“We need to establish a sales culture…We don’t sell, we educate…Our outstanding service will lead to sales.” All are common phrases expressed through credit unions describing the retail delivery of products and [...]

Sales and onboarding failure

Sales and onboarding failure

I recently received an e-mail from a salesperson at a company whose product I was test driving. I had a two-week trial period, then converted the account to permanent usage. Two days later, I received [...]

Creating a sales and service culture

Creating a sales and service culture

A sales and service culture is an environment in which everybody at a financial institution is motivated and well-equipped to present products to borrowers that benefit them on an individual level. The institution moves beyond [...]

Selling with your ears: The art of social listening

Selling with your ears: The art of social listening

Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close [...]

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