Generational segmentation is the backbone of demographic marketing — but how is each generation defined? Exactly who is considered a Boomer and who is Gen X? What are the birth years that separate Millennials from Gen [...]
They say it’s wrong to judge a book by its cover, but it’s human nature. With financial institutions, people today judge them not so much by their branches, but by the institution’s [...]
It’s easy to conclude that every generation experiences the same growing pains: adolescence into adulthood; post-college into the challenge of simultaneously navigating a family and career. But many generational experts concede that members of [...]
Traditional financial marketing faces a stiff headwind. Banks and credit unions are institutionally a conservative group, running marketing campaigns that lean on the safe side instead of letting loose with an out-of-the-box idea. Financial marketers [...]
With each year, the number of small community banks dwindles as institutions are absorbed by larger institutions or merge amongst themselves to gain scale. Credit unions, many of which are under $100 million in assets, [...]
People used to lean on one another or maybe a dictionary for anything they didn’t know. Now, of course, it’s all Google all the time. “What to watch”, “What is my IP” and “[...]
Going into 2022, it’s imperative that banking gets to know Gen Z (born between about 1996 and 2010) much better than they do now. Student Beans, a student loyalty network, estimates that this upcoming [...]
The banking industry is improving financial inclusion and diversity, but it still has a long way to go. As evidence of that, over half of financial service employees say they wrestle with discrimination at work, [...]
Traditional financial institutions can’t (or don’t want to) close all their branches for good, even given the recent shift to digital banking. There’s a personal characteristic inherent in a financial institution’s [...]
The summer of 2021 rang in some poignant themes for people everywhere: freedom, mask-less fun and a greater trust in society again. But this understandable return to normalcy also brought unexpected results — all summer people [...]
Millennials should be the focal point of any financial institution’s marketing strategy in today’s world. They’re the consumers at the brink of starting families (if they haven’t already), buying a home [...]
Few banks in the United States are willing to dabble in the student lending space. “Most banks wouldn’t give 17-year-olds $10,000,” said Christine Roberts, head of student lending at Citizens Bank. Citizens Bank [...]
