High employee satisfaction is often confused with strong organizational culture. While happy and engaged team members are key, they are not enough to ensure an organization’s ultimate success. Indeed, an organization can have hundreds [...]
Staying up-to-date with the latest industry news can prove challenging. With so many media outlets and too few hours in the day, it is sometimes daunting to even know where to begin. Below are a [...]
Short, sweet and to the point. In today’s world where attention spans have decreased to around eight seconds, snackable marketing content is key. Snackable content is designed for online readers to quickly consume and [...]
Out with the old, in with the new. All too frequently in marketing, we find ourselves uttering those words. It seems the “next big thing” often causes us to quickly abandon our tried and true [...]
A lot can be accomplished in just 60 minutes. Take the 2016 TMG Executive Summit PowerHour, for instance. Within the course of an hour, four TMG experts took the stage at the Omni Nashville Hotel [...]
Millennials, who were born between 1980 and 2000, are now in the midst of significant life changes, such as graduating, buying a first home, getting married and having children. They have also come of age [...]
Because consumers have become accustomed to immediate answers, they often turn to a financial institution’s (FI’s) website first. Whether they’re searching for information or looking to conduct banking tasks, the expectation is [...]
Financial institution (FI) call centers, or perhaps more aptly named “contact centers,” are innovating with artificial intelligence (AI) and big data to meet changing consumer expectations. Originally, the automated call distribution (ACD) system would route [...]
Financial institutions (FIs) that build a framework for how employees will interact with customers, vendors and each other ultimately create exceptional consumer experiences. That’s because they are giving their staff members the capabilities to [...]
The Members Group's Executive Summit, taking place in Vancouver, commences today and we have TMG's Vice President of Marketing Georgann Smith to provide us with a rundown on the company's client conference, where they will [...]
by: Georgann Smith Facebook recently unveiled “Instant Articles,” a program that hosts publishers’ content in the Facebook app’s News Feed. This essentially amounts to Facebook preloading articles, making them available immediately. Spokespeople have said [...]
Anything worth doing is hard. This is especially true when it comes to executing a truly sustainable brand promise strategy. What is a brand promise exactly? It’s the statement you make to consumers that [...]
by: Georgann Smith Community financial institutions (FIs) are viewed as a trusted source of financial education for consumers. As the U.S. payments industry continues its migration to EMV chip cards, it’s essential for [...]
As the first round of NCUA supervisory stress tests are being completed, NCUA’s capital planning and stress testing rule for the largest credit unions might have you asking if you should be doing capital [...]
by: Georgann Smith A company’s brand promise is only as strong as the employees behind it. If the people who interact with the consumer don’t effectively understand the promise, how can they be [...]
