If you are anything like me, you often brag about how amazing credit unions are and you enjoy sharing member stories of how you were their shining light during a financial hardship. You pride yourself [...]
Hispanics are more optimistic about their financial futures than other consumers segments. As multicultural marketing expert Isaac Mizrahi shares in Forbes, in the next 12 months… • 9 percent of Hispanics are planning to buy a [...]
Anyone curious about the Hispanic community’s contribution to the U.S. economy need not look any further than these stats from the first half of this decade, provided by the Latino Gross Domestic Product ([...]
Hispanics’ use of a variety of financial products and services—such as credit cards, auto loans, and mortgages—has outpaced that of non-Hispanics in recent years. And their expenditures continue to grow, reaching $1.4 [...]
Maria Martinez, president/CEO at $147 million asset Border Federal Credit Union in Del Rio, Texas, received the National Credit Union Foundation’s 2017 Herb Wegner Memorial Award for Outstanding Individual Achievement for her service [...]
Something was changing in the community. The staff Prime Financial Credit Union could feel it. More visitors to the 90-year-old cooperative were asking for Spanish translators and fewer came equipped with the basics of U.[...]
While more than a third of U.S. consumers use credit cards most often to make purchases, just 19 percent of U.S. Hispanics do the same. That is not to say members of this [...]
It’s quite the conundrum: credit union leaders know they can’t afford to skip over lending to Millennials, but many haven’t yet figured out how to successfully attract enough borrowers under age 35 [...]
In the next four decades, the U.S. will have more than 350 million people younger than age 65. And this population will be more racially diverse as well: Hispanics will make up 23% of [...]
The competition for loans has never been greater. It’s a market long crowded with traditional and non-traditional players, including credit unions large and small looking for the best options to make the most of [...]
How one CU reached out, built trust, and empowered their local Hispanic market. by: Craig Sauer Greater Iowa Credit Union’s move into the Hispanic market started with remittances transfers about eight years ago. The $[...]
by: Tina Orem Credit unions can play a leading role in serving highly-educated Hispanics if they capitalize on four opportunities, according to new research report from Filene. The report, based on research by George Washington [...]
Initiative has energized Des Moines Metro CU's Hispanic outreach efforts. by: Adam Mertz When multinational banks started siphoning business from Des Moines (Iowa) Metro Credit Union by offering credit cards to participants in its successful [...]
by: Miriam De Dios, CEO, Coopera Recognizing that nearly 40 percent of California’s residents identify themselves as Hispanic, Vacaville, California-based Travis Credit Union has been working diligently to effectively address that need. In 2014, [...]
by: Anna Pena We get asked often why a firm focused on Hispanic outreach is based in Iowa, a state many consider less-than-diverse. In fact, the Hispanic population in our home state more than doubled [...]
