Posts Tagged ‘Hispanics’

Hispanics: A trillion-dollar (and growing) audience

Hispanics: A trillion-dollar (and growing) audience

Hispanics’ use of a variety of financial products and services—such as credit cards, auto loans, and mortgages—has outpaced that of non-Hispanics in recent years. And their expenditures continue to grow, reaching $1.4 [...]

Inspired to help the under-served

Inspired to help the under-served

Maria Martinez, president/CEO at $147 million asset Border Federal Credit Union in Del Rio, Texas, received the National Credit Union Foundation’s 2017 Herb Wegner Memorial Award for Outstanding Individual Achievement for her service [...]

Critical trends for strategic planning

Critical trends for strategic planning

In the next four decades, the U.S. will have more than 350 million people younger than age 65. And this population will be more racially diverse as well: Hispanics will make up 23% of [...]

Eliminate barriers for Hispanics

Eliminate barriers for Hispanics

How one CU reached out, built trust, and empowered their local Hispanic market. by: Craig Sauer Greater Iowa Credit Union’s move into the Hispanic market started with remittances transfers about eight years ago. The $[...]

4 ways to tap the Hispanic market: Filene

4 ways to tap the Hispanic market: Filene

by: Tina Orem Credit unions can play a leading role in serving highly-educated Hispanics if they capitalize on four opportunities, according to new research report from Filene. The report, based on research by George Washington [...]

Credit Builder card generates member excitement and loyalty

Credit Builder card generates member excitement and loyalty

Initiative has energized Des Moines Metro CU's Hispanic outreach efforts. by: Adam Mertz When multinational banks started siphoning business from Des Moines (Iowa) Metro Credit Union by offering credit cards to participants in its successful [...]

New credit union loan program resonates with Hispanic community

New credit union loan program resonates with Hispanic community

by: Miriam De Dios, CEO, Coopera Recognizing that nearly 40 percent of California’s residents identify themselves as Hispanic, Vacaville, California-based Travis Credit Union has been working diligently to effectively address that need. In 2014, [...]

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