What’s the secret to attracting, retaining and getting more business from your female customers? Ask better questions. How does asking better questions help grow your credit union? When you ask better questions, you: Increase [...]
by. Holly Buchanan, Buchanan Marketing LLC Are you stereotyping women in your ads and marketing materials? Here’s a simple test credit unions can use to see if they are stereotyping women. I call it [...]
By Holly Buchanan Pretty much everyone in the credit union industry is aware of the growing economic power of women. Women are earning, inheriting, and controlling more money than ever. Focusing on women can give [...]
