For years, I’ve heard speakers at industry conferences tell credit union leaders that they have to “tell a better story.” I’d sit there thinking, “What does that even mean?” I became really frustrated [...]
A growing number of leaders are championing what they call conscious capitalism—building companies based on the idea their business is about more than just making a profit. Think Costco, Trader Joe’s, REI and [...]
Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight. In this [...]
Typically, when I ask a financial brand about the ideal audience they’d like to attract, they tell me they want to reach three audiences: Students, i.e., the 16- to 22-year-olds Prime lenders, i.[...]
Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously. The result is a whole lot of confusion, frustration, and overwhelm. [...]
Money can be stressful for people. The numbers don't lie. According to the National Financial Capability Study: More than half of Americans (53%) agree that “thinking about my personal finances can make me feel anxious” [...]
There’s an increasing trend among financial brand marketing teams I work with: They report feeling stressed and overwhelmed thanks to the continued rise and focus on digital growth. It’s an understandable reaction as [...]
Still figuring out digital marketing? James Robert Lay, CEO of the Digital Growth Institute, details the five most deadly digital marketing mistakes credit unions are making: 1. No plan. Don’t get stuck in “the [...]
When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes fascinating insights are revealed. One-to-One with Geezeo is an ongoing [...]
had the opportunity to visit with James Robert Lay recently. He is the CEO at Digital Growth Institute. Below is our Q&A. This is Part Two of a two-part story. Part one can [...]
I had the opportunity to visit with James Robert Lay recently. He is the CEO at Digital Growth Institute. Below is our Q&A. Check out Part Two of the story here Thursday, October [...]
The internet is full of tips, tricks, and tactics that promise to help you get ahead and beat your competition. For example: “A website welcome mat can 10x your subscribers and leads!” “Double your content [...]
I recently heard one of the best analogies about a credit union website from a client we are helping to establish a Digital Growth Blueprint. When asked about their website’s effectiveness, the client replied, “[...]
Financial services is one of the most risk-averse verticals on the planet. While other vertical markets work to exploit risk, financial services executives look to limit it. And herein lies the paradox. The same super [...]
It’s ok to admit it. You love to talk about about how great your credit union is. Don’t be modest. Just take a look at your most recent marketing campaign where you promoted [...]
