Your marketing department focuses on creating advertising and promotions that open new accounts. You may even use branding-style advertising to keep your financial institution’s name in front of the public. Event and sponsorships might [...]
by: Joe Swatek A visit to a financial institution’s website reminded me how too often website copy is composed by people who know nothing about good marketing practices. Your website is a high-profile marketing [...]
by: Joe Swatek Many advertisers, including credit unions, waste advertising budgets by producing ads that don’t attract the audience who most want the product or service they’re promoting. With a little care and [...]
by: Joe Swatek As a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution. That description almost makes it sound simple. [...]
by: Joe Swatek The Super Bowl is coming up and soon the pre-game hype will start over this year’s crop of commercials. One of the favorite all-time Super Bowl commercials showed a young boy [...]
by: Joe Swatek Financial services marketers often focus so much on their financial institution and their product they forget to appeal to what the prospect, customer, or member really wants from the banking product or [...]
by. Joe Swatek I’ve often helped financial services marketers create materials for their special promotions or events. Using insights from those projects, I have some suggestions that serve as guidelines to help you with [...]
by. Joe Swatek Pop Quiz: Have you thought about quizzes as an aid to your financial institution’s marketing projects? A couple of weeks ago, I read an article where the writer discussed quizzes and [...]
by. Joe Swatek A simple letter can become far more eye-appealing with the use of a colorful Post-It Note message. This is another marketing technique to file away for use when it can be most [...]
by. Joe Swatek One of your financial institution’s executives comes to your marketing department and says to you, “I want you to announce the anniversary we have coming up.” Your first thought is, “Great, [...]
by. Joe Swatek There’s the saying, “Everything old is new again.” That’s not only true for fashions and trends, it’s true for marketing materials, too. You can add an eye-catching personalized message [...]
by. Joe Swatek Everyone seems to agree that the key to a successful direct mail marketing campaign is to convince the prospect to look inside the mail piece so you can sell your idea. While [...]
by. Joe Swatek I guess my headline above tells you how I feel about this topic. Weak headlines are one of the easiest aspects of a promotion to correct, yet one of the most common [...]
by. Joe Swatek I’m not much of a handyman, so when I thought of a Do It Yourself slant to this topic, I had to laugh. But you really can create a Corporate Standards [...]
by. Joe Swatek It’s a familiar complaint among financial services marketers. You’re expected to improve results and use new marketing channels, but with no increase in budget. Likely, your marketing budget was slashed [...]
