Posts Tagged ‘Karen Licker’

Improving Satisfaction Among Credit Card Customers

Improving Satisfaction Among Credit Card Customers

by. Karen Licker Although credit card satisfaction continues to improve, a large percentage of customers indicate they do not fully understand their card’s terms, benefits and rewards program, according to our  J.D. Power [...]

What Drives the Decision to Switch Banks?

by. Karen Licker A decision to switch banks is often driven by a mix of frustration with the previous bank and attractive offerings from the new bank. Attracting new business within the retail banking industry [...]

Social Media Isn’t Just for Servicing

Social Media Isn’t Just for Servicing

By Karen Licker In addition to servicing, social media is an important forum for regular communication and marketing….especially among those customers looking to switch banks. According to our J.D. Power and Associates 2013 [...]

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