Posts Tagged ‘Kenna Smith’

Leveraging analytics in your promotional campaigns

Leveraging analytics in your promotional campaigns

During the last few years, the buzz about data analysis for financial institutions has been around predictive analytics. This trend accelerated when the country was shut down and it became increasingly necessary for cardholders to [...]

2021 back-to-school credit and debit card spending up

2021 back-to-school credit and debit card spending up

One of the strongest categories following holiday spend, the 2021 back-to-school shopping period was forecasted to increase by 7.5% compared to 2020, according to the National Retail Federation. As many families began planning for [...]

Marketing campaign planning tips for credit unions in 2021

Marketing campaign planning tips for credit unions in 2021

With business operations drastically changed for many credit unions throughout the past year, many are finding it challenging to adapt their marketing budget and strategy to stay relevant in the market – and to cardholders, who [...]

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