What to consider for your 2023 marketing budget plan
It’s that time of year when marketing teams begin reviewing how to develop the budget ask for the upcoming year. It can be a hard needle to thread, as you must consider the balance [...]
Posts Tagged ‘Kenna Smith’
Leveraging analytics in your promotional campaigns
During the last few years, the buzz about data analysis for financial institutions has been around predictive analytics. This trend accelerated when the country was shut down and it became increasingly necessary for cardholders to [...]
Campaigns to help your cardholders after the holiday spending season
Despite another pandemic-impacted holiday shopping season that was accompanied by supply chain challenges, 2021 saw another year of high-volume holiday spending. As we have now reached the time of year when consumers look at the [...]
2021 back-to-school credit and debit card spending up
One of the strongest categories following holiday spend, the 2021 back-to-school shopping period was forecasted to increase by 7.5% compared to 2020, according to the National Retail Federation. As many families began planning for [...]
How credit unions can prepare for the upcoming holidays
With many stores already stocking their fall décor and winter holidays not far behind, it is – once again – time to gear up for the holiday shopping season. While the forecast for holiday spend is [...]
Preparing your marketing strategy for consumer spending changes
Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may be wondering what categories they should focus on when it comes [...]
Understanding marketing delivery channels to provide the optimal cardholder experience
Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the past year, the drive has been even greater as financial institutions (FIs) [...]
Marketing campaign planning tips for credit unions in 2021
With business operations drastically changed for many credit unions throughout the past year, many are finding it challenging to adapt their marketing budget and strategy to stay relevant in the market – and to cardholders, who [...]