To become a CEO, think like a CEO
For most of us there is a process to career success. First we need to establish our footing, then learn the ropes, demonstrate our talents, and gradually move up the corporate ladder until we reach [...]
Posts Tagged ‘Kent Dicken’
Your marketing flow starts with your website
Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public [...]
This isn’t working, and I have no idea why
Would you ever say “this isn’t working, and I have no idea why” to your boss? Never. To your peers? Probably not. After all, most of us are programmed that failure is not an [...]
New Year’s resolution: Kick some “BUTS”
You have an amazing idea that gets you feeling so pumped that you have to tell someone else before you explode. Everyone you tell gets so excited they tell others, and suddenly everyone is buzzing, [...]
If Big Blue can pivot, so can you
When asked to think of an agile, design-focused business, Apple or maybe Tesla probably come to mind. IBM probably won't – but maybe they should. Having invented everything from mag stripe cards and the ATM, to [...]
5 big ideas for transforming your credit union
It's a tough time to be on the smallish side as a credit union. It's getting harder to compete with larger FIs of all stripes, and it's tougher to stay in the black while offering [...]
The CUInsight Community Top 10 of 2015
The CUInsight.com Community was started a few years ago as a place for thought leaders around the credit union industry to share ideas, best practices and opinions. We wanted to create a place that [...]
Does your marketing calendar pass the Google test?
It's human nature to keep doing the same thing year after year, and Credit Union marketers are no different. CUs tend to push home equity loans in the Spring, car loans in the Fall*, and [...]
More bang for the buck: Bricks or clicks?
Brick and mortar branches certainly aren't going away. You'll always need face-to-face interaction with members. But in-person service isn't cheap – in 2014, the average credit union branch cost over $2 million to build and equip. [...]
Your brand deserves more than “not horrible”
As a Creative, you brainstorm, write, rewrite, design, rework, and generally put your heart and soul into your work. You fixate on building your brand to be one-of-a-kind, and have probably spent the last several [...]
Millennials: No car, no house, no credit union income?
My youngest son sort-of-hates cars. Sure, Grandma's-hand-me-down-Buick helps him get around town when he comes back to visit family. But that's also a big reason why he plans to always live in a city with [...]
Does your credit union’s marketing department deserve more respect?
Your in-house marketing department is likely made up of capable, well-qualified and talented people, yet it may feel that you never get any respect from management or the rest of the company. You seem to [...]
How to turn your CFO into Marketing’s BFF
Be honest. Are you BFFs with your CFO? Or do you have to fight for every penny and justify every expenditure? Ever been blindsided by a budget cut? The struggle between Marketing and Finance goes [...]
CEO to CEO: Marketing is either your baby or your fault
When you think about what Marketing accomplishes, are you usually excited or puzzled? I've been lucky enough to own my own marketing company for over 25 years. I also consult with companies that want to [...]
Is your marketing worthy of a sequel?
I just watched 3 movies in a row (the only way to fill time flying across an ocean), and the best one was Despicable Me 2. It was simple, mindless entertainment that made me laugh [...]