You've seen products on store shelves that look like they have for the last 20, 30, even 50 years. They're dusty, and a bit worn around the edges or label because they keep getting shoved [...]
When a Board and/or Executive Team decides that it is FINALLY time for a name change, too often they make a major mistake:
They start coming up with names.
That’s a natural reaction, [...]
Okay, that may be worded just a bit strong, but it's certainly one way to look at the idea that the vast majority of your profits (80%) come from a minority of your members (20%).