By now, most financial institution marketers have thrown their 2020 plans out the window. The challenge is what to do in 2021. Chief Marketing Officers are deciding what expenses to cut, but at the same [...]
Just as credit union marketers got their plans and budgets approved and were getting their first campaigns launched, COVID-19 changed everything. Since that time, we have been scrambling to be safe at work, while developing [...]
What have Google and Amazon taught all of us? Simple is better. You can get information, answers, and product options by typing one word into your browser. Make one click and have a package of [...]
Marketing as a discipline has totally reinvented itself over the past several years, from primarily a communications function to one that creates both value and revenue. Unfortunately, most bank and credit union marketing departments have [...]
According to the 2016 State of Financial Marketing survey, marketing ROI, automation, digital marketing and data analytics are among the top marketing issues troubling C-level executives in the banking industry. CMOs, however, have a different [...]
