Does size really matter?
We are fortunate to work with credit unions of all shapes and sizes. At YCUP, we collaborate with smaller credit unions that are vibrant, growing, and very relevant. We also interact with smaller credit unions [...]
Posts Tagged ‘Market’
Funding strategies for a fluctuating market
Interest rate volatility, persistent net interest margin pressures, and continued global economic weakness highlight the critical need for credit unions to evaluate their balance sheets and establish a strategy for the future. So how can [...]
How credit unions can market multiple digital wallets
As more consumers express interest in digital wallet options, financial institutions (FIs) should evaluate their own approaches to these offerings. Recent research predicts more than 100 million people around the world will use a mobile [...]
The blessing of pending doom
All companies do well. Until they don't. Most companies form around an idea. That idea solves a problem. And people will pay for that solution. But time marches on, and problems morph. That original idea [...]
How your credit union can grab the attention of Gen Z
START paying attention to Generation Z’ers, STOP trying to penetrate the Millennial market, and CONTINUE your current Millennial MARKETING PLAN. I do not want to talk about Millennials. Everyone is interested in targeting and [...]
Netflix offers lessons to credit unions
1) Predict and react to market shifts Netflix started back in the late nineties as a way to rent DVD’s without late fees, but they knew they couldn’t do that forever as technology [...]
How to navigate today’s fast-evolving credit market
The credit card issuing industry is quickly evolving. While 2015 may be characterized as the “Year of EMV,” the rush to EMV compliance is mostly behind us on the credit side of the business, even [...]
Is the compliance burden driving your credit union to consider a merger?
If you’re a leader in your credit union, compliance is certainly not a new issue. The compliance burden of today’s market is significant and costly; nor will it go away any time soon. [...]
Financial literacy is more important than ever for couples
Combining assets is a societal norm as old as the tradition of marriage itself. But many couples are finding trouble in paradise before they ever reach their honeymoon. Couples are not only deciding to share [...]
Micro branch, the next big idea for credit unions?
What makes a financial institution’s branching strategy successful? Many experts point to “more locations and branding.” Agreed; however, what if the target community doesn’t have any suitably sized site options within the desired [...]
Does an automated referral program make sense for your credit union?
When I first joined RewardStream, I admit I was little confused about how automated referral programs worked. I didn’t quite understand what it meant to automate a process that humans do naturally. I’d [...]
Giving your targets grey hair
I recently applied for the TSA Pre-Check security clearance. As part of the process you visit a TSA office in person, provide the proper paperwork and answer a few questions. One of the questions they [...]
Destroy your credit union marketing plan and re-build it!
Jack Welch once said, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Is your financial institution changing how you spend money to acquire [...]
Learn something new during Hispanic Heritage Month
Celebrated from September 15 to October 15, this year’s Hispanic Heritage Month, or El Mes de la Herencia Hispana, carries a theme that seems to speak directly to the credit union movement—“Honoring our [...]
The dawn of the transformational era for credit unions
For Accenture Mortgage Cadence, August represents a month of reflection. August 31st is the end of our fiscal year, marking the unofficial beginning of our forward outlook for the year ahead. The second half of [...]