As the credit union industry moves to more conversational and relationship-based staffing models, the average branch footprint is shrinking. But rental spaces and properties for sale in prime locations are not. So what can you [...]
On New Year’s Eve my mother had a stroke. After about a week in the hospital she was transferred to a rehab facility. My sister and I have been navigating a lot of financial [...]
Super Bowl ads are among the most watched and most memorable television spots every year. When Fox airs Super Bowl LVII on Sunday, February 12, it is expected to attract an estimated 100 million viewers, [...]
A prospective member enters to apply for a loan or even open a share certificate. To do so, you must help open a membership for them. When asked if they would like to open a [...]
Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important. That’s why we’re back with Part Two of “What compelling copy looks like.” [...]
When marketing to your credit union’s members or prospective members on social media, it’s easy to dive deep into the consumer trends of each generation including Baby Boomers, Gen X, Millennials, Gen Z [...]
James Robert Lay, president of Digital Growth Institute, Houston, Texas, believes in humanizing a credit union’s digital brand, which starts and ends with the user experience. Here are his 10 must-haves for crafting a [...]
You’re ready to embark on a big project, like a credit union website redesign, and you want to get started on the right foot. Your website is critical to serving members and attracting new [...]
Re-define marketing. I’ve written and spoken about redefining credit union marketing on this blog and with my team a lot over the last six months. As a company turning 15 years old this year [...]
January is one of the best months of the year. Fresh starts. New goals. Yearly predictions. The challenge, of course, is that by February fresh starts stall, new goals miss, and predictions fail. But when [...]
In 2023, members will need their credit unions more than last year. Why? We’re recession-bound, and members will need your team’s best advice on how to handle their finances. Is it smart to [...]
Have you heard of the 52-Week Savings Challenge? It’s a pretty popular resolution idea in financial circles this time of year. It asks people to save one dollar during week one, two dollars during [...]
Like many other industries, digital transformation in credit unions has completely altered how business is conducted. In order to stay competitive, credit unions must have a digital marketing plan that makes sense for the business [...]
Oh my indeed! These three words are simple to understand on the surface, but they’re as deep as an ocean once you put them into practice. You might be thinking, “How are some fancy [...]
People don’t like to read a lot of text on a web page — hence the popular expression “TLDR” (too long didn’t read). That’s why making marketing communications more effective depends on using [...]
