For better or for worse, our smartphones have become an extension of us. We check our phones dozens—even hundreds—of times per day, and open most of our emails (53%) on mobile devices. So, [...]
In his seminal blog post about social media marketing, Neil Patel writes that "social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in [...]
Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing [...]
Gone are the days when customer support meant staffing a phone line between 9AM and 5PM. Today, people communicate by using social media, email, chat, phone, and SMS, and it is how they expect to [...]
Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social. The report was based on data from a survey conducted in July [...]
Millennials in the United States are heavy users of Facebook's platforms, they are less worried about privacy compared with older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. [...]
