There are still a few key blunders we are seeing with credit union websites, and here are a few you MUST avoid! Website Mistake #1: Believing that New Websites Don’t Need Regular Updating Honestly, [...]
Podcast Episode 21: When it comes to maximizing sales at your financial institution, using videos in your sales follow-up increases response rates and shortens the length of a typical sales cycle. Tune in as the [...]
Podcast Episode 15: The FIGROW team discusses the cost of rebuilding your bank or credit union website and creating a fully functioning "digital branch". What's the difference? A website is like a digital brochure, but [...]
Here are seven key features that should be a part of every credit union website. SMART Content is a MUST on Any Credit Union Website One of the biggest trends in online shopping is the [...]
Have you ever wondered about the types of emails that your financial institution absolutely must be sending? Well, here’s a list of three kinds of emails that all credit unions should be sending to [...]
As we finish a year like no other, and continue to navigate unprecedented times, marketers everywhere are struggling to adjust their tone and continue to interact appropriately with target audiences. Here’s a few thoughts [...]
Digital innovation can provide a number of staffing benefits that might not be immediately obvious during this unpredictable time. First, if staffing needs are shifting, even temporarily, from needing people to handle in-branch traffic, to [...]
Many credit unions lack a more traditional sales culture. For many in the industry, ‘sales’ doesn’t really exist, because they are really just people helping people. And your members need that help now more [...]
During times of crisis we often find ourselves pulled toward making the safest decisions we can to maintain our preferred status quo. In the case of COVID-19 this definitely holds true for so many people, [...]
As our entire country changes hour-by-hour during this evolving public health crisis, I reached out to someone I know very well and trust for advice in times of crisis . . . My dad, Marshall Boutwell. It turns [...]
Over the last year there’s been a lot of talk about social media. Between scandals around privacy at Facebook and the rise of TikTok, there’s a lot to take in on this subject. [...]
As your bank or credit union continues into the second half of the year and begins to plan a digital strategy for growth in 2020, here are three keys to transforming your financial institution’s [...]
Times have changed. We all know that. In order to stay relevant with customers we must adapt along with the times. So here’s how to stay real during this digital revolution… Don’t Be [...]
The fast pace of smartphone adoption in the U.S. and globally is well-known, though how this impacts banks and credit unions is yet to be fully understood. But some strategic responses have begun to [...]
One of the areas where many Credit Unions struggle is when they are faced with a merger and all the various issues that accompany taking on a large number of new members all at one [...]
