Craft messages that inspire
When addressing an audience, take a moment to frame your message, make it memorable to your listeners, and spur them to take action. “When you inspire, you move the audience reaction from ‘I have to,’ [...]
Posts Tagged ‘messages’
Inside credit union marketing: 5 video ideas
Last month we talked about Why You Can’t Be Afraid of the Camera Anymore, as video is becoming more of a necessity in today’s marketing campaigns. It’s time more of us in [...]
5 breakthrough ways to easily connect with millennials
Millennials are expected to overtake baby boomers in 2015 as the largest generation in the U.S., and with this in mind, it’s no wonder credit unions are eager to figure out how to [...]
Test Your Marketing Messages With This Tool
by. Mark Arnold As marketers we write a lot. And a lot of crap. We use (or more like overuse) words such as community, service, people, great, rates, free, etc. As I mentioned in a [...]
Age Influences How Customers Process Digital Media
by. Georgann Smith Did you know each of your customers takes in and processes digital media messages differently depending on age? A new study by Nielsen NeuroFocus identified important differences in how Millennials, or members [...]
And the Oscar Goes to…
By. Jonathon Lay, PTP New Media Great videos produced by credit unions do exist. A few top notch ones, even. And then there are quite a few that I begin to watch, quickly become bored [...]