Posts Tagged ‘metrics’

Are we doing enough?

Are we doing enough?

Credit unions kicked off 2019 with another strong first quarter. Although lending activity is slowing versus a year ago, membership growth — a key indicator of future growth potential — remains above 4% over the past 12 [...]

3 metrics that are important for first quarter

3 metrics that are important for first quarter

The first quarter of the year is an opportunity for credit unions to measure early successes and determine whether operational adjustments must be made to ensure the institution will be able to meet strategic goals. [...]

Get objective about job performance

Get objective about job performance

Assessing information technology (IT) employee performance is a blend of the subjective and objective, notes Mike Atkins, vice chairman of the CUNA Technology Council and CEO of Open Technology Solutions. “But,” he adds, “the more [...]

Measuring omnichannel results

Measuring omnichannel results

Omnichannel is about offering members a “tailored experience within a multichannel world,” says Steve Shaw, VP/strategic marketing for digital channels and electronic payments with CUES Supplier member Fiserv, Brookfield, Wis. In the best case [...]

Is your credit union addicted to vanity metrics?

Is your credit union addicted to vanity metrics?

by: Jonathan Lay Sometimes we find that credit union marketers get obsessed about measuring a certain type of metric. We call them vanity metrics. Likes. Video views. Clicks. Impressions. Page views. Followers. Now a few [...]

Determine meaningful metrics to measure your credit union

Determine meaningful metrics to measure your credit union

Select performance measures specific to your organization’s needs. The rise of “big data” has intensified the quest to quantify all aspects of a credit union’s performance. The simultaneous opportunity and challenge when building [...]

The Two Types of Metrics

by. Jared Miller When it comes to online marketing and consumer engagement, there’s a lot you can measure. You can measure your volume of performance, such as the number of times you’ve posted [...]

Raising a Strong Credit Culture

By. Ancin Cooley A few weeks ago, my son got his first tricycle. After pedaling along the sidewalk, we stopped to learn about how to cross the street. He is two years old and not [...]

Seven Marketing Metrics Worth Obsessing Over

Seven Marketing Metrics Worth Obsessing Over

By John Jantsch Leads and sales revenue are important, but they’re not good measures of what could be. Marketers need to measure a lot of things in order to get better. Not everyone does—[...]

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