Search Google for “marketing myths” and you could easily spend hours sifting through the results. One of the first you’ll see is one of Google’s own blogs.. When the big cheese of digital [...]
Credit unions kicked off 2019 with another strong first quarter. Although lending activity is slowing versus a year ago, membership growth — a key indicator of future growth potential — remains above 4% over the past 12 [...]
The first quarter of the year is an opportunity for credit unions to measure early successes and determine whether operational adjustments must be made to ensure the institution will be able to meet strategic goals. [...]
Assessing information technology (IT) employee performance is a blend of the subjective and objective, notes Mike Atkins, vice chairman of the CUNA Technology Council and CEO of Open Technology Solutions. “But,” he adds, “the more [...]
In previous blog posts, and in the results of Demand Metric’s 2016 referral benchmark study we have looked at some of the statistics behind referral marketing—from the power of word-of-mouth to the value [...]
Omnichannel is about offering members a “tailored experience within a multichannel world,” says Steve Shaw, VP/strategic marketing for digital channels and electronic payments with CUES Supplier member Fiserv, Brookfield, Wis. In the best case [...]
New thinking is scary, but old thinking is truly dangerous. Old thinking is safe; grounded in sensible logic that advises you to stick with what’s worked in the past. Historic business paradigms and pricing [...]
Compensation surveys commonly rank loan growth as a key metric used in bonus plans for senior executives. This article explores the use of loan growth as a bonus plan metric for both federal credit unions [...]
For Accenture Mortgage Cadence, August represents a month of reflection. August 31st is the end of our fiscal year, marking the unofficial beginning of our forward outlook for the year ahead. The second half of [...]
by: Jonathan Lay Sometimes we find that credit union marketers get obsessed about measuring a certain type of metric. We call them vanity metrics. Likes. Video views. Clicks. Impressions. Page views. Followers. Now a few [...]
Select performance measures specific to your organization’s needs. The rise of “big data” has intensified the quest to quantify all aspects of a credit union’s performance. The simultaneous opportunity and challenge when building [...]
by. Jared Miller When it comes to online marketing and consumer engagement, there’s a lot you can measure. You can measure your volume of performance, such as the number of times you’ve posted [...]
By. Ancin Cooley A few weeks ago, my son got his first tricycle. After pedaling along the sidewalk, we stopped to learn about how to cross the street. He is two years old and not [...]
By John Jantsch Leads and sales revenue are important, but they’re not good measures of what could be. Marketers need to measure a lot of things in order to get better. Not everyone does—[...]
