Recruiting and onboarding a new employee is similar to dating, Mia Perez says. Perhaps the most important commonality is to watch what you say. “Communication is key in any relationship,” says Perez, chief strategy and [...]
When introducing a new product or service, or a different approach to increasing sales, don't hold a traditional meeting. Instead, hold an “un-sales” meeting, says Mia Perez, chief administrative officer at Louisiana Federal Credit Union [...]
Marketing teams needs to take the blinders off and recognize that the next “big thing” in marketing isn’t marketing at all—it’s the urgent need for marketers to understand how the marketplace dictates [...]
When consumers at a testing session she witnessed delivered unfavorable reviews of Louisiana Federal Credit Union’s award-winning website, Chief Administrative Officer Mia Perez was “devastated.” “We thought we were doing a really good job,” [...]
