Conundrum 101 - people don't know about credit unions? What? Why? How can that be? Let's open their eyes and tell our story. Cool! United messages make us stronger, collaborating to find solutions with key [...]
I was observing focus groups the other night, taking notes and trying to monitor the body language. In the course of conversation, which was about financial institutions, one of the participants sighed, raised her head [...]
When you’re just starting out as a professional and are making real money for the first time, you can quickly find yourself doing a lot more spending than saving. Over time, you hopefully get [...]
Every day, consumers tell financial institutions (FIs) what products, services and marketing efforts are most relevant to them. Consumers are explicit in what they want from their relationships with their FIs. For FIs, however, the [...]
Nearly every industry on the planet is trying to better understand the Millennials. So if anybody can get a leg up to get a better read on this group, it can be a boon for [...]
When’s the last time you considered a credit union for your banking or loan needs? Perhaps the better question is: When’s the last time you truly felt like your bank had your back? [...]
As credit unions continue to look for ways to be successful, there are many challenges – both old and new – that must be addressed to meet financial and service initiative goals. Depending on your situation, these [...]
Research from Google Think could have you rethinking everything. The typical marketing calendar at many financial institutions has been the same for decades. FI marketers have been told, “Consumers aren’t interested in banking services [...]
There is one statistic we probably already know: Millennials (age 15-35) now make up the largest percentage of the U.S. workforce. If you observe any workplace today even without extensive research you can easily [...]
