Posts Tagged ‘Rebranding’

3 tough rules for finding a rebrand agency

3 tough rules for finding a rebrand agency

How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’s pretty essential alright. And [...]

Cost, complexity may be steeper in mergers of equals

Cost, complexity may be steeper in mergers of equals

When credit unions of near-equal size combine forces, the aim is to realize significant economies of scale while controlling, as much as possible, merger-related costs that could wipe out those gains. 4Front Credit Union accomplished [...]

Energize your staff before rebranding your credit union

Energize your staff before rebranding your credit union

For University of Illinois (U of I) Community Credit Union in Champaign, launching a community branding campaign started by first energizing its employees about the initiative and training them to meet new service expectations. The [...]

Ready, set, brand launch!

Ready, set, brand launch!

You’ve made the decision to update your brand. You’ve put in the time, money, and effort to make it happen, perhaps with the help of an agency or other partner. So here you [...]

Inside Marketing: Basics for rebranding

Questions to ask when it's time for your credit union to consider a change. by: Jennifer Forget and Lisa Liebman As credit union brands seek to reposition themselves to deepen relationships with existing members and [...]

To re-name or not to re-name

To re-name or not to re-name

A recent article in Adweek magazine highlighted the absurdities in a number of Internet start-up company names. These ran the goofy gamut from Qoop and Heekya to Fairtilizer and the surreal Doostang. The crux of [...]

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