Thank you for tuning in to episode 118 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at CUES. CUES is [...]
In the world of credit unions, mergers and acquisitions aren’t rare. With dozens of merger applications already approved for this year and with more on the way, the NCUA certainly has its hands full. [...]
“No one knows who we are!” Sound familiar? That’s just one of many common challenges credit unions face in today’s market, and oftentimes, a very sound reason many give for exploring a rebrand. [...]
How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’s pretty essential alright. And [...]
Your credit union has grown with the passage of time. Under your current branding, you’ve added countless new products, incentives, and account types for every type of member that you serve. As your credit [...]
Credit Unions all across the country are embarking on name changes and/or rebrands every year. But is a name change or rebranding right for your credit union? It’s not always the answer to [...]
When credit unions of near-equal size combine forces, the aim is to realize significant economies of scale while controlling, as much as possible, merger-related costs that could wipe out those gains. 4Front Credit Union accomplished [...]
For University of Illinois (U of I) Community Credit Union in Champaign, launching a community branding campaign started by first energizing its employees about the initiative and training them to meet new service expectations. The [...]
You’ve made the decision to update your brand. You’ve put in the time, money, and effort to make it happen, perhaps with the help of an agency or other partner. So here you [...]
Questions to ask when it's time for your credit union to consider a change. by: Jennifer Forget and Lisa Liebman As credit union brands seek to reposition themselves to deepen relationships with existing members and [...]
A recent article in Adweek magazine highlighted the absurdities in a number of Internet start-up company names. These ran the goofy gamut from Qoop and Heekya to Fairtilizer and the surreal Doostang. The crux of [...]
How hard can it be? So many have done it successfully. Red Canoe, Veridian, Navigant, Trailhead – and those outside the credit union industry like Ally Bank, Orion Bank and a host of others. So back [...]
By Hilary Reeves, CU Breakthrough Creative Brand Communications CEO Jeff Stephens lead a series of webinars on CDFI branding last month based on the agency's popular white paper, "The 7 Special Challenges of Branding For [...]
