3 tips to prepare marketers for budgeting season
We've been asked many times "is there a simple calculation that can be used to determine what a marketing budget should be?" Every time I hear that question it makes me wonder how many times [...]
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166% conversion rates from your marketing program
When I speak with customers and prospects about they would like to achieve with their referral program and what it can do for their business, we usually end up in a conversation about conversion rates. [...]