It’s no secret that marketers are using an increasing amount of their time and resources with marketing technology. With marketing software spending is projected reach $32B+ by 2018 according to Radius. Digital marketing teams [...]
We’re a social species, us human beings. We like to talk to each other and we like to tell each other about stuff and should be no surprise at all that as our social [...]
At RewardStream, we have repeatedly highlighted referral marketing as one of the most successful of all marketing methods—if not the most successful. With a small cost to the marketer and a high potential for [...]
In previous blog posts, and in the results of Demand Metric’s 2016 referral benchmark study we have looked at some of the statistics behind referral marketing—from the power of word-of-mouth to the value [...]
The gaming industry hosts some of the most globally well-known and successful referral programs. Across the world, more than a billion and a half people are gaming, and about 700 million people are playing online [...]
Even though it consistently proves to be one of the the most effective and budget-friendly customer acquisition channels, referral marketing remains a mystery to many people – including many marketing professionals. As referral marketing pioneers, we [...]
Birds of a feather flock together, or so they say. People with the same tastes, opinions, beliefs, interest, preferences and wants tend to stick together and help each other out. The “birds of a feather” [...]
Ask any marketer which demographic is most sought after by their brand and more often than not, you will receive the answer “Millennials”. For any business or company, acquiring Millennials as new customers could have [...]
Usually, when RewardStream writes about referral marketing, we talk about referral programs run by financial services providers, telcos and ecommerces. These industries are the mainstay of our business and the types of client we work [...]
We are quite proud of the fact that RewardStream is a pioneer and veteran in the referral marketing industry, designing referral marketing programs for our clients since 2003. While “word-of-mouth marketing” or referral marketing has [...]
A well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers. At RewardStream we take time to educate our customers and [...]
Not too long ago, many of us were excitedly talking about the multi-channel experience and its anticipated impact on referral marketing. Fast-forward a few years, it’s now omnichannel ruling many of our discussions, and [...]
Millennials are presenting the banking industry with one of its most complex challenges ever. The generation is rapidly becoming a powerful driver of the economy, and the group whose spending and savings decisions will redefine [...]
It won’t surprise many people that the main reason people switch to a new financial institution is because of a change in life circumstances. Moving house or a change in marital status are amongst [...]
These days, the 2008 Global Financial Crisis is a thing of the past for many North Americans. For most consumers the only reminders are recent news stories about the ongoing financial crisis in Greece. It’[...]
