Posts Tagged ‘relevance’

Relevance: The credit union opportunity

Relevance: The credit union opportunity

The total number of credit unions has dropped consistently since 2011 – but the number of credit union members continues to increase. Why?  And where is the opportunity here for increasing member engagement even further? The [...]

How to avoid becoming irrelevant in the new decade

How to avoid becoming irrelevant in the new decade

At the beginning of the previous decade, I was working as a strategic consultant for a large marketing services organization serving the financial services industry. I was 55 years old, and concerned that the way [...]

The SPECS model: Part 1

The SPECS model: Part 1

Consumer expectations continue to evolve. Credit unions must evolve with them to stay relevant.  But specifically, how? GCS suggests following the SPECS. Stemming from years of qualitative and quantitative consumer research, GCS has identified the [...]

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