Member acquisition costs vary from credit union to credit union, but if you’re increasing your spend year after year and you’re not seeing results, it’s time to consider a shift in your [...]
Over the past few years, businesses have been looking for new ways to modernize consumer communications. Just as email significantly reduced impact of direct mail marketing, new technologies are surpassing email opens rates. SMS is [...]
Like presidential candidates, statements are often viewed as a necessary evil. As a result, many banks dump data straight from their cores onto paper without much regard for the layout, and then mail them to [...]
