That’s right. I compared marketing and communications efforts to wearing braces. Stay with me here. I have #adultbraces. It’s painful, awkward, time-consuming and annoying. But the end result will be (better be!) straight [...]
I attended a conference last month and one of the speakers said this: “Create more value for more people more often, so when it’s time to choose, they choose you.” This couldn’t be [...]
If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, [...]
I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three of my favorite tools: Canva: For designing simple [...]
“There cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public relations and communications. It’s [...]
Six months ago, we got a dog. My 11 year old had been begging for one. We made him do research about dogs, attend an animal camp at the local Humane Society, and promise to [...]
It’s no secret that images sell. A great photo can make your marketing piece and a vivid website image will draw in visitors. On the flip side, bad graphics can have a negative effect [...]
Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good news story. Her presentation reminded me of an acronym used in [...]
With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are familiar [...]
By Susan Dyer, KCUA The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows how to use social media effectively. Their latest Storytellers campaign allows those who [...]
by Susan Dyer Are you “in the know”? Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while [...]
