Marketing unicorns and other myths about big data
Does your Marketing team feel like using big data is a fantasy? There is nothing like looking for a unicorn to find out it doesn’t exist. Yet, with big data, many CUs continually search [...]
Posts Tagged ‘unicorns’
Good coaches aren’t unicorns
Some credit unions have coaching rock stars in their ranks. In these high-functioning credit unions, branch managers hold biweekly, one-on-one coaching sessions with each staff member. Staff look forward to the challenge of addressing the [...]
Destroy your credit union marketing plan and re-build it!
Jack Welch once said, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Is your financial institution changing how you spend money to acquire [...]