As consumers’ budgets are feeling the pinch, so is yours. And when times are tight, credit unions’ marketing budget is typically the first to go, which is contrary to research shows brands that continue their [...]
Word of mouth is said to be the most valuable type of advertising. And given ever-tightening marketing budgets, credit unions cannot afford to lose this avenue to get the word out. What does that have [...]
Thank you for tuning in to episode 6 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who [...]
Tone of voice is crucial to a brand’s overall messaging—it tells consumers who you are and what you stand for, and it helps them remember you. Nike is inspiring and motivational. Target is [...]
Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest [...]
When credit unions highlight the credit union difference on their websites does it make a difference when it comes to financial performance? Yes it does, according to a Filene review of nearly 400 credit union [...]
In today’s online world, your credit union website design can’t be one-size-fits-all. Every visitor is unique, and they expect an experience that reflects that—which is why personalization is a highly impactful trend. [...]
According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over [...]
Building a new credit union website design isn’t something you can place on your list of aggressive quarterly goals and check off a few weeks later. Instead of a redesign fling once every few [...]
We’ve built lots of credit union websites. And a while back we started noticing something interesting: many of our CU website projects took a slight detour to fix or update some sort of brand [...]
Far be it for me to dictate your relationship with your favorite word processor. Go on, keep your margins at the safe 1 inch. It’s not as if you’re putting text there anyway. [...]
When you’re creating and planning digital marketing, one of the simplest but most important questions is, “What, exactly, are we asking people to do? And what’s the best way to get them to [...]
When it comes to credit union website design, there are a lot of questions. What’s the best way to promote things on the website? How can you make the site ADA compliant? Should you [...]
Humans recognize patterns and familiar shapes even if they are incomplete because individual elements are perceived as parts of a larger whole. For example, we perceive the image above as a circle and a square, [...]
First impressions matter. If people got past first impressions quickly, then Pride and Prejudice would be a short story, not a 300+ page novel. Job interviews wouldn’t feel so stressful, and we’d all [...]
