Credit unions are increasingly facing two critical obstacles for growth, a steadily aging member base (averaging 47 years old vs. the US national average age of 37.8), and difficulty attracting and retaining younger Millennial [...]
Welcome to episode 19 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder and publisher of CUInsight.com. Bryan Clagett is the Chief Marketing Officer at Geezeo, a Forbes contributor, and a member of [...]
As the competition for member and consumer attention continues to increase from both high-tech and high-touch financial organizations, the absolute need for us to focus, align our vision across the organization and, most of all, [...]
We work in a very urban neighborhood, South Lake Union, just a few blocks north of Downtown Seattle. The SLU area has been undergoing a significant makeover during the past 10 years - from an [...]
The Seattle Interactive Conference bills itself as “an annual event celebrating the convergence of online technology, creativity, and emerging trends in one of the world’s most innovative cities.” This year, several of my colleagues [...]
Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more [...]
Some stories are simply too important and too complex to tell in one sitting. So I’ve written a two-part story about the immense challenge facing financial service executives, and shared the stories from several [...]
When used strategically, a merchandising program can establish a powerful, personal, and long-lasting relationship between your organization and the member. In best practices, merchandising can be one of the most powerful marketing tools, one that [...]
When your credit union’s logo conjures up associations with Waste Management, the trash people, you know you may be in need of a brand makeover. Actually, the senior leadership team at $1.4 billion [...]
Why would you want to take a risk at your credit union? You have plenty of members and besides, as Mark Weber from Weber Marketing Group put it, risk-taking is contrary to our nature. But [...]
When you love where you live, it matters where you bank. by: Lisa Sjo Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting [...]
by. Jake Cann Soccer, in the United States, is blowing my mind. Last August I went to see the Seattle Sounders play the Portland Timbers. It’s one of the biggest rivalry matches in Major [...]
by. Barbara Gering CU Conferences is hosting their annual Social Media Conference in Seattle July 10th-13th and Weber Marketing Group's Kristiana Lockman is leading two sessions: Friday, July 11, 10:30 am - 11:30 [...]
by. Josh Streufert I'm a reasonably nice, somewhat affable, yet often curmudgeonly cynic. Yet, I must admit, I laughed out loud watching a Delta in-flight safety video before a recent flight to Atlanta. Ridiculous, I [...]
by. Ben Stangland When my daughter was three I caught her jumping on her bed. When I asked her to stop jumping she replied "Dad, I'm not jumping on the bed! I'm smashing the mattress [...]
