Thank you for tuning in to episode 6 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who [...]
We’ve defined the job of your credit union website (see this post for a refresher), and that’s a great first step to creating a stellar site. But you won’t get very far [...]
We’re in a recession and lending is down, which means your credit union has fewer opportunities to earn revenue. People are still applying for loans and opening accounts, just not as many. And now, [...]
So. You’ve decided to redo your credit union website design. Or maybe you’re still just thinking about it. Either way, it’s probably a good idea to know what you’re getting into. [...]
According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over [...]
If you categorize website functionality using the crawl, walk, run framework, the types of features that fit into each of those stages have changed significantly in the last handful of years. While strategically placed call-to-action [...]
Answers to “frequently asked questions” (FAQs) can be a fantastic way to upgrade your credit union website design, reduce down the number of calls your support team gets, and provide a better overall experience that [...]
Branding is hard. For years, I’ve asked credit union marketers, “Why should I bank with you over any other financial institution?” At first, many have unattractive answers, but I’ve seen them go on [...]
If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on [...]
What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory [...]
Videos capture people’s attention and evoke emotions. That’s why OE Federal Credit Union wanted a background video for their website’s homepage. So, they teamed up with their web design agency, BloomCU, to [...]
Unlike the Loch Ness Monster, Bigfoot, or a pack of snarling Yeti, the misconceptions people have about credit unions can do real harm. There are four myths in particular that dissuade people from banking with [...]
Instant replay is iconic in the world of sports because it helps referees make the right calls. As you know, some calls are hard to make at first sight. Examples: Did Jerry Rice fumble the [...]
No, it’s not the answer to the question, “What’s my routing number?” In fact, it’s not a frequently asked question at all. It’s a question people ask silently and you’ve [...]
As a credit union marketer, your job is to increase deposits and loans. But did you know that only three percent of your audience wants to sign up for one of your products right now? [...]
