People don’t like to read a lot of text on a web page — hence the popular expression “TLDR” (too long didn’t read). That’s why making marketing communications more effective depends on using [...]
Mint Valley Federal Credit Union is a $23.6 million credit union nestled in Longview, the hub of Cowlitz County in Washington State, with a population just shy of 38,000 people. The city boasts [...]
They say it’s wrong to judge a book by its cover, but it’s human nature. With financial institutions, people today judge them not so much by their branches, but by the institution’s [...]
Credit unions are known for being there for their members. But what happens when your members aren’t “there?” Since the pandemic, branch traffic has declined as much as 35% to 50%. At the same [...]
There are still a few key blunders we are seeing with credit union websites, and here are a few you MUST avoid! Website Mistake #1: Believing that New Websites Don’t Need Regular Updating Honestly, [...]
In late March, the Department of Justice (DOJ) issued a press release providing guidance on website accessibility under Title III of the Americans With Disabilities Act (ADA), which prohibits discrimination on the basis of disability [...]
The U.S. Court of Appeals for the Eleventh Circuit issued a decision in a lawsuit related to ADA website accessibility issues, determining that websites are not considered a place of public accommodation under the [...]
On President’s Day 2019, as I was heading home from keynoting the all-employee celebration for KALSEE Credit Union in Michigan, I jotted down two simple questions: “How many members and employees actually appear in [...]
If you categorize website functionality using the crawl, walk, run framework, the types of features that fit into each of those stages have changed significantly in the last handful of years. While strategically placed call-to-action [...]
We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and [...]
What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory [...]
The theme for this year’s ICU Day asks credit unions and members to “Find Your Platinum Lining in Credit Unions”. The World Council of Credit Unions (WOOCU), which is the organization that hosts ICU [...]
Let’s face it… Many financial institutions look and sound alike. They all offer basically the same products and services — from standard checking accounts and home loans to online banking. This presents unique challenges to [...]
Symmetry is used in all forms of art and studied in all branches of science.* It exists all around us: in the device you are using to read this; in Einstein’s E=mc2; in [...]
Twenty-five percent of log-ins on one credit union’s Internet banking solution came from bots, not consumers, according to a new analysis into “scrapegators,” also known as “aggregators,” which are companies that scrape Internet banking [...]
