What are successful credit unions paying attention to?
“Apple is a boat. There’s a hole in the boat, and it’s taking on water. But there’s also treasure on board. And the problem is, everyone on board is rowing in different [...]
Posts Tagged ‘YMC’
3 Hispanic marketing trends for credit unions in 2022
As we approach 2022, credit union marketing plans must hone in on information and details of your ideal members’ lives to engage with them most effectively. Marketers need to focus on having the right approach [...]
The mathematics of successful credit union marketing
How many people are currently in the market for the products and services you offer? 10%? No. 5%? No. 1%? No. Usually, it’s a tiny fraction of 1%. When you’re trying to reach [...]
One easy way to get loyal members to leave your credit union
Mood or mode? Did you know both words share the same root word? Modality. A modality is the way or mode in which something exists or is done. I point this out because it’s [...]
5 books to read in 2021
For the second year in a row, I accomplished my goal of reading one book a month (Check out last year’s post, here). Actually, I surpassed that goal. Some books were for pleasure, like [...]
1 question (and answer) to conquer your fear of 2021
Recently on a drive back from New Orleans to South Carolina, I tuned into The Moth Radio Hour. It had been awhile since I had listened, and this particular episode couldn’t have come at [...]
Thinking about a rebrand? Here’s what you need to know
If a credit union rebrand is on your to-do list next year, you’ll want to read this. On the other hand, if you rebranded your credit union in the last few years, warning: you [...]
Coronavirus destroyed your credit union’s marketing budget. Here’s what to do about it
Part of a marketer’s job is to be creative. It is equally, if not more important, for credit union marketing to help the credit union reach its strategic goals through creative ideas. That has [...]
The biggest waste of credit union marketing dollars is…
Don’t invest one more dollar into marketing at your credit union until you read this: Your brand is everything and everything is your brand. Let me give you some perspective. Every month our team [...]
The CUInsight Experience podcast: Bo McDonald – Meaningful work (#69)
Thank you for tuning in to episode 69 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at PSCU. As the [...]
The feelings economy: How to create marketing messages that get results
Want to know why your marketing isn’t producing the results you want? It’s because you’re being rational—and most of the time, people aren’t rational. According to legendary marketing pioneer Edward [...]
Book review: How can credit unions go for the gold?
How many times have you heard the phrase “If I could just clone (insert exemplary team member’s name), this would be a great credit union!”? Perhaps you’ve said those words yourself. Maybe you’[...]
What can your credit union learn from Microsoft?
“When the rate of change outside is more than what is inside, be sure that the end is near.” Even though this cautionary quote from Azim Premji wasn’t initially meant for one of America’[...]
You are a badass: A YMC book review
While some might consider it the “chick flick” of books, this month’s selection for #TeamYMC’s Level Up Book Club contained more than a few smack-you-in-the-face points that every leader should take to heart. “[...]
New auto loan research: What you need to know
A recent study form Experian sheds light on the “new normal” when it comes to consumers and auto loans. The $500 ceiling for a car payment for everyday consumers is a thing of the past, [...]