Taps, swipes, and stars: Creating a contextual banking experience that performs

Tap here; swipe up: the business of modern banking often happens on your clients’ phones, not your lobby. Digital banking solutions aren’t just a ‘nice to have’ now; they are essential. With each swipe, tap, and star, you have an exciting opportunity to provide a convenient service and build strong, lasting customer loyalty.

The opportunity inherent in well-designed digital features led VisiFI to partner with Duke University’s Center for Advanced Hindsight. We chose Duke Lab as our partner because they share the same ethos as the credit union industry—to help members reach financial security. Together, we designed our Digital Banking suite to craft an experience that drives passion and enthusiasm for banking with credit unions.

Behavioral Science isn’t just about WHAT we do. It’s about why we do it, the factors influencing our decisions, and our next steps. It is a profound understanding of what makes us tick as human beings. These principles, from cognitive biases to habit formation, provide a roadmap for designing apps that speak directly to our instincts and desires.


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