Teaching financial literacy
by. Sandy Pitkethly
In late July, Tim and I attended the National Youth Involvement Board (NYIB) Conference in San Diego. The NYIB focuses on financial education for youth, primarily school-aged kids and teenagers. With Young & Free\u2019s focus on the 18-to-25 age group, it is a natural complement. ","engine":"visual"}" data-block-type="2">
In late July, Tim and I attended the National Youth Involvement Board (NYIB) Conference in San Diego. The NYIB focuses on financial education for youth, primarily school-aged kids and teenagers. With Young & Free’s focus on the 18-to-25 age group, it is a natural complement.
Tim was brought in to conduct a full-day pre-conference session, “Moving The Young Adult Needle.” Attendees learned to connect with young adults and discovered what makes Gen Y and Z tick. Tim also discussed what young potential members really look for from their financial institution, including which products, services and technology credit unions needs to remain relevant. The session also touched on credit union staffing with an eye towards how to attract and engage the next generation of leaders. The session was capped off with an in-depth look at Young & Free.
This isn’t the typical crowd that Tim presents to, like the marketers that you and I might conference with. These were the financial educators that are in the schools on a daily basis, doing the hard work of making our children financially smarter, in practice, not just in theory. They were a really great group, showed wonderful hospitality and made us feel very welcome.
My big take-away: According to Ted Beck, the President & CEO of the National Endowment For Financial Education (NEFE), 87% of teachers don’t feel comfortable teaching concepts related to financial literacy.
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