Even the pandemic couldn’t stop Michigan State University Federal Credit Union($5.5B, East Lansing, MI) from executing on a strategy of self-improvement.
A small team working closely with colleagues across the enterprise has helped the big cooperative identify a couple of hundred processes and procedures primed for improvement.
Here, chief marketing officer Deidre Davis describes the improvement initiative, which MSUFCU launched with an eye toward improving member service, creating new efficiencies, lowering costs, and boosting employee engagement.
What is this improvement initiative at MSUFCU?
Deidre Davis: Our goal with this was to identify projects that would enhance efficiencies, help us provide superior member service, and enhance the employee experience.
continue reading »