‘Tech Talks’ panelists: Focus on the member experience

‘The people taking your market share aren’t playing by the same rules.’

April 3, 2017 by Bill Merrick, CU Magazine

Want to stay ahead of fintech companies and other disruptors? Try to beat yourself, says Sam Mallikarjunan, principal, marketing strategy, for HubSpot.

In other words, if you were going to put your credit union out of business, think of how you would do it.

“You need to think that way to adapt,” he says. “The key to adapting is acknowledging that we live in an unfair world. The people taking your market share aren’t playing by the same rules. That changes the mindset you need to have.”

Mallikarjunan participated in a panel discussion about marketing technology and other issues Friday at the CUNA Marketing & Business Development Council Conference in San Antonio.

Joining him on the “Tech Talks” panel were John Best, CEO of Best Innovation Group; Priya Dozier, head of innovation for PSCU; and moderator/conference emcee Patrick Adams.