Technology enables member service
Drive-thrus, digital options allow access to account transactions.
LAFCU members wanting a “face-to-face” transaction experience can use the interactive teller machines in the drive-thru.
As concerns over the coronavirus (COVID-19) spread, credit unions have begun closing their lobbies and urging members to use alternative ways to access their accounts.
LAFCU in Lansing, Mich., is now opening its branch lobbies by appointment to mitigate the risk of spreading COVID-19.
“As an employer and public-facing institution, LAFCU believes it is our responsibility to keep our employees, members, and community safe,” says Kelli Ellsworth Etchison, chief marketing officer at the $747 million asset credit union. “It’s just the right thing to do.
“The decision was immediately embraced by employees,” she continues. “They sent emails to management saying they are grateful and proud to work for a company that cares. Members have also been receptive to the change, understanding that change is the new normal in this rapidly evolving environment.”
