Tell your story about the credit union difference

Connect with legislators on a personal level, CUNA President/CEO Jim Nussle advises.

One takeaway from last fall’s presidential election—that people’s voices matter—stands out as a huge positive for credit unions’ advocacy efforts, says CUNA President/CEO Jim Nussle.

“Regardless of your political leanings—whether you were watching what was happening with the movement embodied by Donald Trump or the movement embodied by Bernie Sanders—there was an atmosphere that people are really making a difference this year, like never before,” Nussle tells CUNA News Podcast.

That’s a welcome development to Nussle, because CUNA and the leagues’ “secret sauce” for advocacy strategy is their ability to mobilize grassroots support for legislative measures that enhance credit unions’ ability to serve their more than 100 million members.


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